Canadian recruiters search LinkedIn before they read applications, and they search by keyword. A profile written for that search finds work; a profile that lists job titles and nothing else does not.
LinkedIn in Canada is not a formality. Recruiters run keyword searches against it to build shortlists, hiring managers open it after your resume lands, and for a good number of roles the first contact goes out through it rather than through a job board. That makes your profile a second, searchable application — one that works while you are asleep, or does not.
Most profiles fail in the same predictable ways. The headline is a job title. The About section is empty or written in the third person about a person who does not sound like you. The experience entries list duties copied from a contract. None of the words a recruiter would actually type appear anywhere, so the profile never surfaces in the search that matters.
We rewrite the parts that do the work: a headline that says what you do and what you are looking for, an About section a person will read to the end, experience written in the language of the roles you want, and skills chosen because recruiters filter on them. Everything stays true to your resume — a profile that contradicts the application is worse than a thin one.
A profile is finished when a recruiter searching for your role can find you, and what they read matches what you sent them.
The line that appears in every search result and every message. It should name the role you want and the credential that qualifies you for it, not simply your current job title.
A short first-person section that says what you do, what you are looking for in Canada, and why an employer should keep reading. Written to sound like you.
Your roles described in the words the postings use, with results where you have them, so both the recruiter and the search index find what they are looking for.
The skills section is a filter recruiters actually use. We choose and order yours against the roles on your target list.
Open-to-work configuration, location and job preferences, and the settings that decide whether you appear in recruiter searches at all.
Dates, titles and employers reconciled across both, because a mismatch found at reference-check stage is a genuine problem.
A profile rewrite is quick. It is one of the few things in a job search that is finished in a few days and keeps paying out afterwards.
We go through the current profile against your target roles and mark what is missing, what is invisible to search and what contradicts your resume.
About 30 minutesWe agree the job titles you are aiming at and pull the words those postings use, which is what the rewrite is built from.
Same sessionHeadline, About, experience and skills rewritten and sent to you to approve before anything is published.
2 – 3 daysVisibility, open-to-work and job preferences configured, and the profile published.
1 sessionLinkedIn works best when the rest of the application says the same thing.
The resume and the profile should tell one story. Most people do these together.
The target roles that the profile is written against come from here.
Resume and LinkedIn rebuilt together, with the applications and interview coaching around them.
For a large share of office, technical, healthcare and management roles, yes — it is where shortlists get built and where candidates get approached before a posting goes public. It matters less for some sectors, and we will tell you if yours is one of them rather than sell you something you do not need. Even then, a hiring manager who has your resume will very often look you up before deciding to interview.
It should never contradict it. Employers, titles and dates have to line up, because that is what gets checked. Beyond that the two do different jobs: the resume is tailored to one posting and stays short, while the profile is broader, written in the first person, and can carry the context a resume has no room for.
No. Everything that makes a profile findable — headline, About, experience, skills, visibility settings — is on the free account. Premium adds things like seeing who viewed you and sending InMail, which are conveniences, not requirements. We would not suggest paying for it while you are job hunting on a budget.
Yes. A free TSH account includes a LinkedIn check that reads your profile against your resume and flags the gaps, at no cost. It is a reasonable first move — if the check comes back clean, you may not need this service at all.
Send us your LinkedIn URL and the roles you are targeting. We will tell you what is keeping you out of recruiter searches.